ADDITION OF A BAR ABOVE THE HEADER

The addition of this bar is effective in increasing perceived value:
- One of the “little extras” of the offer. Example: we cancel your old contract!
- Social proof (reviews, stars)
- For an e-commerce site, we can add free shipping.

DELETION OF THE HAMBURGER MENU

It distracts users from the sales page, making them wander off to other pages on the site. This makes it less likely that they will perform the expected action of running a simulation in this example.

TURN A LONG SENTENCE INTO 3 KEY ARGUMENTS

Users don't read the Internet. They scan pages, looking for key information. Long sentences are often skipped. So it's best to turn them into 3 key points, presented synthetically.

SOCIAL PROOF ADDITION

Above the fold, it's essential to bring a little reassurance by showing social proof. The addition of Google stars immediately adds credibility!

PRESS BAR ADDITON

As part of this reassurance strategy, showing that the press is talking about Luko would further reinforce its credibility, with logos that are familiar to Internet users.

HIGHLIGHTING THE NUMBER OF OUTLETS

When you first arrive on the site, it's not clear what you can get out of it.
Saying that there are 8,000 outlets lends credibility. We have to put it forward!

ADD WARMTH

The original version is very cold: white background, no visuals.
The addition of this visual further down the page adds a little more “humanity”.
The ideal is to put a real photo of producers with their customer, for example.

A MORE POSITIVE CALL TO ACTION

“Search” is cold.
Highlighting the fact that you'll find fresh products by clicking on it allows you to focus on the result.
Much more incentive.

SUMMARIZE THE 3 KEY POINTS OF THE OFFER

The original text describes the site's offer well. But it would be useful to highlight the benefits for the user:
🌾 Supporting local producers
🗺️ Rediscovering local produce
🥬 Potentially eating more healthily and responsibly.

HIGHLIGHT IMPORTANT LOGOS

This lends a great deal of credibility and helps to set the framework for the platform.

SHOWCASING SOCIAL PROOF

We're redesigning the social proof to better display Trustpilot's trust-building stars.

PRACTICALITY OF OPTIONS

We use drop-down menus to select quantities and fragrances.
This saves space!

STORE BENEFITS

Addition of 3 key pictograms to explain the product's benefits at a glance.

CALL TO ACTION ACCESSIBILITY

We move the call to action up so it's immediately visible above the fold.
That way, there's no need to scroll down to find it and move on.

Underneath, we slip in a little reassurance about delivery time, always useful!

We could also have put the pictograms of the payment methods available in order to add credibility to the store. We've also removed the quantity selector from the button.
Add to cart: not directly useful, as you can choose the quantity higher up via the number of washes.

HIGHLIGHT THE RANGE VS. 1 PRODUCT

Respire is no longer just a deodorant, but a whole range of products.
Highlighting the full range makes it clear that you can do almost all your hygiene and beauty shopping here. And that's enough to boost the average order basket.

STRONG REMINDER OF THE RESPIRE PROMISE

The actual homepage is a bit of a product catalog.
So Respire's unique promise isn't instantly recognizable.
We need to clarify the brand's positioning: Respire = Healthy x Natural x High-performance.

SOCIAL PROOF ADDITION UNDER THE CALL TO ACTION

“25,000 verified reviews” is a huge number. It needs to be highlighted.
Slipping it under the call to action adds that reassurance, making it easier to take action.

PRESS LOGOS ADDITION

Users can never be reassured enough.
Even if Respire is very well known, the new audience discovering the brand will be comforted by seeing press mentions of well-known titles.

WE LET THE LINK TO THE BESTSELLERS APPEARS

We've just reduced its size. But its presence invites you to discover the rest of the site downwards.

ANNOUNCEMENT BAR

Let's replace the unhelpful contact email address with social proof.
When you want to spend 549€, you need to know that 2000 other people have made this choice and don't regret it.

CLEAR OVERVIEW OF WHAT YOU'RE BUYING

The basics: product visual + name + price, plus useful additions:
- Reminder of free delivery.
- The 42 customer reviews to reassure the customer.
- An “Excellent choice” for added reassurance.

UNOBTRUSIVE, EFFECTIVE INSERT FOR PROMO CODE

This allows the brand's users and buyers to enter a promo code they've found on the internet directly after their shopping cart has been summed up.

CROSS-SELLING ON PRODUCTS THAT CAN BE ADDED WITH A SINGLE CLICK

Users should be able to choose and add equipment or tools that match the product they have already placed in their cart.

3 PICTOGRAMS TO REMIND USEFUL INFORMATION

Users will have direct access to the benefits offered by the brand, so they can be reassured about the products they are buying, as well as the sales conditions.

Given the price of the product, we could have opted for another approach, using the shopping cart page as the product page. The main benefits of the product would have been reiterated to facilitate decision-making: X hours of cleaning saved / Vacuums, cleans AND sterilizes / Efficient in nooks and crannies.

REDUCE TOP BAR SIZE

In the original version, it takes up too much space and displays too much information. This makes it less attractive to read.
2 ways to reduce it if you want to display 2 info items:
- Use a carousel in this bar.
- Create two separate bars in different colors.

REDUCE PRODUCT VISUALS' SIZE

The visual is so large that it prevents users from seeing all the information, especially the product title.
We suggest reducing it to allow the carousel to appear. Add lifestyle photos to selected images. Click to display them full-screen.

INDICATE KEY INFORMATION AROUND THE TITLE

For greater clarity, we've added the capacity and minimum age. We've replaced the guaranteed opinions block with a line of stars. We've reduced the size of the typeface, which didn't need to be so large.

CLEAR OVERVIEW OF MAIN FEATURES

We won't try to tell you everything, just highlight the key points.
Other information can be displayed in the description below.

PRICE IN ADD TO CART ADDITION

The user won't need to search for the price again on the page.
We add the valid means of payment below the button.

This gives the brand credibility!

The goal of a collection page is to provide enough detail to make the visit to the product page non-disappointing.
And to give an easy overview of your collection's extent.

PAGE'S NAME CHANGE

We're renaming Collection to Our puzzles and add social proof, to prove to users that Piece&Love puzzles are appreciated by the people who've bought them, and that they're of good quality.

NEW PAGE LAYOUT

We use 2 columns to highlight more products, as the original page only had one. This allows users to see more products and to see more choices directly when they arrive on the site.

CLEAR PRODUCT DESCRIPTIONS

To give users more details when they're interested in a particular product, they're given more information directly on the collection page: its name, number of pieces, difficulty and price. As the original page only gave the name of the product and its price, users might not have enough information when they enquire about it.

We think this version will make it easier for users to find what they're looking for on the site.

And thus improve the site's overall conversion rate!